Thoughts on technology, licensing innovation, and the future of collective management.
Warner Music Group bought Sureel AI, a startup that creates 'attribution graphs' to demonstrate exactly how and when AI uses musical works. A move that changes the dynamics of rights control in the AI era.
Universal and Spotify launch a model where AI creation is legal, consensual, and compensated. A move that could change the dynamics of the music industry.
Technology can now recreate iconic voices with stunning accuracy. The emotional impact is real. So are the legal and commercial questions that follow. What rights are activated, who authorizes this use, and what role do Collective Management Organizations play?
The debate over AI and copyright sounds familiar. When digital arrived, the industry tried to protect the old model. Today the same arguments are recycled with a different villain. The real question is not whether to regulate, but how.
A lot of AI-generated content is technically impressive and emotionally empty. This is not a coincidence. It is a design question. And the answer has significant implications for the future of the creative industry and for Collective Management Organizations.
A German court ruled that OpenAI infringes copyright by reproducing songs in ChatGPT responses. The case goes beyond Germany. For Collective Management Organizations worldwide, this ruling traces a line on which to build.
A CISAC report projects that between 21 and 24 percent of creator incomes in music and audiovisual will be at risk by 2028. The technology world invested a billion dollars per day in Gen AI during 2024. Collective Management Organizations have a strategic role to play.
Traditional licensing in collective management involves dozens of steps, physical visits, and weeks of waiting. Here is how global.esur and EGEDA Colombia and Mexico changed that with a fully digital self-licensing flow.
Governments are proposing opt-out models for AI training. The creative industry is pushing back. And in the middle of this debate, Collective Management Organizations have a unique opportunity to lead.
Salesforce and HubSpot were not built for rights management. Forcing a Collective Management Organization into a generic CRM is a common and costly mistake. Here is what fifteen years working exclusively with CMOs has taught us.
How collective management organizations can leverage technology to scale their licensing operations and prepare for the digital age.