Reading time:3 min
Universal and Spotify: a brilliant move
Universal and Spotify launch a model where AI creation is legal, consensual, and compensated. A move that could change the dynamics of the music industry.
Blog
InsightsInsights
Thoughts on technology, licensing innovation, and the future of collective management.
Reading time:4 min
When a Voice Returns: What Rights Activate With AI-Generated Sound-Alikes
Technology can now recreate iconic voices with stunning accuracy. The emotional impact is real. So are the legal and commercial questions that follow. What rights are activated, who authorizes this use, and what role do Collective Management Organizations play?
The Labs
Reading time:4 min
We Have Seen This Movie Before
The debate over AI and copyright sounds familiar. When digital arrived, the industry tried to protect the old model. Today the same arguments are recycled with a different villain. The real question is not whether to regulate, but how.
The Labs
Reading time:4 min
Can Artificial Intelligence Create Art With Soul?
A lot of AI-generated content is technically impressive and emotionally empty. This is not a coincidence. It is a design question. And the answer has significant implications for the future of the creative industry and for Collective Management Organizations.
Reading time:4 min
The GEMA vs OpenAI Ruling: A Key Precedent for Collective Management Organizations
A German court ruled that OpenAI infringes copyright by reproducing songs in ChatGPT responses. The case goes beyond Germany. For Collective Management Organizations worldwide, this ruling traces a line on which to build.
The Labs
Reading time:4 min
Generative AI Is Putting 24% of Creator Incomes at Risk. Here Is What CMOs Can Do About It.
A CISAC report projects that between 21 and 24 percent of creator incomes in music and audiovisual will be at risk by 2028. The technology world invested a billion dollars per day in Gen AI during 2024. Collective Management Organizations have a strategic role to play.
The Labs
Reading time:4 min
How EGEDA Reduced Its Licensing Process From Months to Five Minutes
Traditional licensing in collective management involves dozens of steps, physical visits, and weeks of waiting. Here is how global.esur and EGEDA Colombia and Mexico changed that with a fully digital self-licensing flow.
OneClick License
Reading time:4 min
What Will Become of Collective Management Organizations in the Age of AI
Governments are proposing opt-out models for AI training. The creative industry is pushing back. And in the middle of this debate, Collective Management Organizations have a unique opportunity to lead.
The Labs
Reading time:4 min
Why Generic CRMs Fail Collective Management Organizations
Salesforce and HubSpot were not built for rights management. Forcing a Collective Management Organization into a generic CRM is a common and costly mistake. Here is what fifteen years working exclusively with CMOs has taught us.
CRM
Reading time:2 min
The Future of Digital Licensing for CMOs
How collective management organizations can leverage technology to scale their licensing operations and prepare for the digital age.
OneClick License