Anyone who has worked inside a Collective Management Organization knows what the traditional licensing process looks like. A potential client is identified. A commercial representative contacts them. Meetings are scheduled and sometimes cancelled. Documentation is prepared and exchanged. Legal review happens on both sides. Payment is arranged, often through bank transfer with manual reconciliation. An invoice is eventually issued. And somewhere between the first contact and the final signed license, weeks or months have passed.
This is not a failure of effort. It is the result of processes designed for a world before digital infrastructure existed, running inside organizations that have not had the tools to redesign them.
The Challenge EGEDA Faced
EGEDA, the entity that manages rights for audiovisual producers, operates across multiple Latin American markets. Their commercial team was spending significant time on manual processes that, in an ideal world, would not require human intervention at all. The prospect wanted a license. The license was available. The price was defined. The only thing standing between them was a long and friction-filled process.
The goal of the project with EGEDA Colombia and Mexico was not to replace the commercial team. It was to free them from the steps that did not require their expertise, so they could focus on the relationships and decisions that actually do.
Three Steps, Fully Digital
The solution was a self-licensing flow built to handle the entire process autonomously. A commercial establishment that wants to license audiovisual content for their premises can now complete the process entirely online, without scheduling a visit or waiting for a representative to follow up.
The flow works in three steps.
First, the establishment identifies itself and fills out a digital form with the relevant information about their business. The system validates the data and generates a personalized quote based on the established tariff schedule.
Second, the establishment pays online. The platform supports multiple payment methods and processes the transaction in real time, eliminating the manual reconciliation that used to create delays on both sides.
Third, the license certificate and invoice are generated automatically and delivered immediately. The establishment has everything it needs to operate legally, and EGEDA has a completed transaction recorded in the system without any manual intervention.
What previously required multiple touchpoints over weeks now happens in under five minutes.
What the Numbers Mean
The operational impact goes beyond the time saved on individual transactions. When the friction in a process is this low, more people complete it. Establishments that might have delayed or abandoned a traditional process can get licensed the same day they decide to comply. That expands the licensed base, not just the efficiency of processing existing demand.
For the commercial team, the shift is qualitative as much as quantitative. Instead of spending time on logistics and paperwork, they can focus on growing the base of prospects, managing strategic accounts, and handling the complex situations that genuinely require human judgment.
The Lesson Behind the Project
What we learned from this project is that innovation in collective management does not always mean building something that has never existed. Sometimes it means having the courage to simplify what everyone assumed was impossible to simplify.
The instinct to protect complex processes because they are familiar, or because they reflect how things have always been done, is understandable. But when a process exists primarily because the technology to replace it did not exist before, keeping that process is a choice, not a necessity.
Digital licensing at scale is not a distant possibility. It is available now, and the organizations that implement it gain a competitive advantage that compounds over time as the licensed base grows and the cost per transaction continues to fall.
OneClick License is global.esur's self-licensing platform built exclusively for Collective Management Organizations. Contact us to see how it works for your market.